The Ginette Garde story
Ginette Garde is much more than a brand: it is the embodiment of a family heritage and a passion passed down from generation to generation.
THE UNIQUE ELEGANCE
This adventure begins with Ginette, my grandmother, a visionary and passionate woman, who was never afraid to follow her own path. After the war, in the 1950s, she launched into fashion and created her own collections, carefully making dresses with floral patterns in her house in Cherbourg, Normandy.
In 1952, Ginette distinguished herself by opening a real concept store well ahead of its time. She offered her customers a unique space bringing together her clothing creations, jewelry, a hairdressing and beauty corner. A pioneer for her time, she understood that women aspired to find everything they needed on a daily basis in one place, while benefiting from a personalized experience. Her unique concept attracts a loyal clientele, enchanted by her approach that makes each woman a beautiful and unique person.
During his first fashion shows...
Parades
Ginette had the chance to create her own fashion shows to present her first creations. From the beginning, she designed her sketches and made dresses with floral patterns that she proudly wore on the catwalks.
These shows were an opportunity for her to reveal her talent as a designer and to highlight her unique pieces, combining audacity and elegance. Thanks to these events, she was able to introduce her world to a loyal and enthusiastic audience, and thus lay the foundations of what would become a real fashion adventure. These moments were a real achievement for Ginette, a woman who, from the beginning, knew how to combine passion, creativity and innovation.